Some say yes: An estimated 94 percent of teen girls now play video games—it's part of the culture, like it or not. And Major League Gaming is on a roll, boasting thousands of competitors and a content deal with ESPN; the top prize at events can reach $100,000. For players like the Frag Dolls—who go by names such as Brookelyn, Phoenix, Psyche, and Rhoulette—gaming is a career opportunity; they get paid by a software company to compete in tournaments, work the booths at trade shows, and do press stunts, like teaching Kim Kardashian how to play Nintendo Wii.
It's not a bad gig for young women such as Brookelyn (Brooke Hattabaugh, 28). Before joining the Dolls, she was a shy, depressed high-school student who had burned down her mother's Kansas home while frying a chicken patty. The Frag Dolls forced her out of her shell. (After the Dolls? She wants to write children's books.)
Of course, not everyone's thrilled about the tarting up of the game world. Male bloggers gripe that women can't play in the NFL or NBA, so why are they allowed in Major League Gaming? But other guys dig it. At a recent tourney in Texas, Brookelyn, clad in a black corset, with a pair of diving doves tattoos on her shoulder, was swarmed by an army of preteen worshippers. "Can I get a picture?" one asked. "My buddy'll be so jealous." Indeed. Some boys even like to brag that they've made out with Brookelyn and her gal pals. Dream on, dudes.
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